Do The Best Domain Names Pass The Sinatra tryout?
By on Apr 11, 2008 in Doman Name News
“The Sinatra Test” is a term coined by brothers Chip and Dan Heath, authors of the best seller “Made to Stick: Why Some Ideas Survive and Others Die (http://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287/ref=pd_bbs_1?ie=UTF8 s=books qid=1207929854 sr=8-1) “.From the book, page 151: In Frank Sinatra’s classic “New York, New York,” he sings about starting a new life in New York City, and the chorus declares, “whether I can build it there, I can produce it anywhere.” that is what is called the ‘Sinatra Test’ - an notion when one example alone is suitable to set up creditability in a given domain. For instance, whether you’ve got the shield contract for Fort Knox, you’re in the running for any protection contract (even whether you have no other clients). whether you catered a White House operate, you can compete for any catering contract. It’s the Sinatra pop quiz: whether you can construct it there, you can produce it anywhere.
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